Karel Dudesek - 1984-2011

1984-2011

Year: 2011
Director: Karel Dudesek
Length: 4.30 minutes
Language: no dialog
Subtitles: -

Corporations publish their identity movies, to make customers understand how they should see the corporate brands and identify them selves with the corporate culture. Often during the growth of an company, identity gets out of control and turns the opposite way of previous advertisement. This video shows like Apple’s former corporate culture promo from 1984 produced in the USA, turned into a self fulfilling prophesy in 2011 in Hong Kong. Into a uniformed army of people, happy to have the job. Celebrating this achievement in front of media and their costumers.